It can be used to get a general idea around where the market thinks a stock is headed, P/C ratio of 4 and plenty of people are betting on a stock going down. P/C ration of .05 and the market is very confident in that stock. It is also important to consider the option chain when making a predictions. Are most of these puts or calls being bought for a strike in the near term or farther out? This gives you an idea of the time frame of the expected move. But be warned it can be effective but is not the holy grail, these assumptions fail to account for things like hedging.
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